What is the target market for the Mustang?
Mustang buyers are typically male, and relatively young, with the company attempting to reach ever-younger segments of the market to ensure that the car maintains its market share (Greenberg, 2009).
How many Mustangs sold 2011?
Ford Mustang – US – By Year
| Year | sold |
|---|---|
| 2008 | 91,251 |
| 2009 | 66,623 |
| 2010 | 73,716 |
| 2011 | 70,438 |
What demographic makes up Ford Mustang target audience?
The median age of purchasers was 31, with more than 28% of the buyers younger than 25 years old, compared to age 42 for the median purchaser of the regular Ford car. 35% of Mustang buyers were single compared to 9% of typical Ford buyers.
What is the Ford Mustang known for?
After the Ford Model A, the Ford Mustang became the company’s most successful car model. Some people call it the “Ultimate Classic Car.” The Mustang was a trendsetting design, creating a brand new car class called the ‘pony car’. The Mustang sported a small rear deck and a long hood.
What does being a Mustang mean?
Definition of mustang 1 : a small hardy naturalized horse of U.S. western plains directly descended from horses brought in by the Spaniards also : bronc. 2 slang : a commissioned officer (as in the U.S. Navy) who has risen from the ranks.
What year Mustang sold the most?
The 1966 coupe model still holds the record as the best-selling Mustang of all time, accounting for nearly 500,000 of that year’s sales.
What state sells the most Mustangs?
One percent of all the passenger cars purchased in Texas are 400+ hp Ford Mustang models….Who Buys the Most Muscle Cars? —> The Top 10 Most Power-Hungry States.
| Rank | State | % Muscle Cars |
|---|---|---|
| 1 | Texas | 5.0% |
| 2 | Florida | 4.6% |
| 3 | Arizona | 4.6% |
| 4 | Georgia | 4.2% |
Why is Mustang called Mustang?
The Mustang was subsequently unveiled at the World Fair of New York (1964). The name “Mustang” was possibly coined by President Harris, Mustang’s executive stylist. The car was named after the P-51 Mustang, a fighter plane used during World War II.